Moving from an ecommerce business to a
physical store can be an exciting step when it comes to growing your business.
However, apart from the product you are selling, running a store will be a
completely new encounter. There are a lot of factors to consider in order to
successfully open and run a physical store. Once everything is in place and you
are ready to open your doors to the public, you will need to take care in
making sure your customers appreciate and enjoy their in-store experience. To
help you get on your way, here is how to keep customers happy when moving your
business from ecommerce to in-store.
Keep Things Consistent
Your current success and customer base have
been created by your online ecommerce business. In order to attract and retain
customers, you need to keep your product, service and pricing consistent and
make sure that your digital and physical store works together. These days,
buyers will use multiple devices and channels during their shopping journey, so
you should do your best to allow customers to shop across your digital and
physical channels easily. This is known
as being an omnichannel retailer.
Visible, Accessible Displays
One of the reasons people turn to online
shopping is because it is easy to see and view all of the items you want or
need. To help keep customers engaged during their in-store shopping experience,
you should do your best to make your displays visible and accessible. Using
Gridwall and Slatwall Display Grids from a specialist store like The Retail
Factory is a great way to do so. By utilising gridwall and slatwall displays,
you’ll be able to make the most out of your store space, while providing a good
amount of choice and stock to customers.
Stress Free Checkouts
Another factor that convinces many people
to shop online is the ease of checking out. In most cases, people have their
details saved on their electronic devices, making it easy to purchase goods. To
keep customers in your store happy, you should work hard to avoid long queues
and malfunctions. You can do so by preparing your store with additional
registers and self-checkouts (where possible). Implementing in-app
checkout using the mobile app ‘Scan and Go’ allows customers to pay for
goods within the app.
Build Strong Relationships
Building strong relationships with
colleagues and customers will promote a sense of community in your store.
Taking care of the workforce will make them more enthusiastic about the
business. You can bring people together by inviting colleagues, locals and
customers to events, where they can interact with likeminded individuals, learn
new things, or just get away from home. Cultivating real relationships with
customers and communicating with them regularly will also form a firm
community.
Opening up a store can be daunting,
especially when you are used to dealing with customers via technology. However,
with the right planning and attitude, this experience will be extremely
rewarding and the positive feedback that you get from staff and customers will
make it worthwhile.
0 Comments