There was a
significant surge in cosmetic surgery demand during the pandemic, with
Americans spending over $9 billion in 2020. This number is significantly high,
even with surgeries completely shutting down for a total of eight weeks. Even
though the pandemic boom has ended, surgeons still reported an increase in
revenue through 2021, which is said to be a result of the working from home
culture we have grown accustomed to. As we move through 2022, seeing if the
same patterns rollover will be interesting. Although we can’t predict the
future in these uncertain times, we can tell you what cosmetic surgery trends
you can expect to see throughout the following year.
Rise in Body-Contouring
Thanks to national
lockdowns and working from home, many people have reported an undesirable
increase in body size. The Journal of the
American Medical Association found in a study that Americans were subject
to a weight increase of two pounds every week during the height of lockdown (April 2020 and
June 2020). Therefore, it makes sense that body-contouring surgeries, including
Botox and liposuction, are on the rise. If you’re feeling the weight impacts of
the pandemic, you can book a consultation at the Med Lounge now.
A Decline in Facial Procedures
Facial surgeries have
always been popular, and in 2020 and 2021, rhinoplasty, face-lifts, and eyelid
surgery were within the top five of all surgeries carried out. However, in 2021,
surgeons noticed a significant decrease in facial procedure requests, which has
shifted towards more body-altering surgery. Throughout 2022, the demand for
facial procedures will continue to drop until there is an equal balance.
The
Men of Capitol Hill and Silicon Valley
Stigma related to
cosmetic surgery has been declining over the last couple of years, with open
communication surrounding surgeries taking place on social media. Going
hand-in-hand with the dropping stigma, it is predicted that more men will
undergo procedures. In particular, the men on Capitol Hill and in Silicon Valley will want to look their best. Silicon Valley
is full of young tech gurus, so cosmetic surgery is being used to retain youth
for fear of being shunned. On Capitol Hill, there is a serious tone, and men
are turning to cosmetic procedures to make themself come across as more serious.
Social
Media Remains Influential
Social media has been
a force to be reckoned with for years. The global pandemic provided more time
and accessibility, making people more aware of their bodies. Gone are the days
when people compared themselves to influencers’ before and after posts. Now,
medical terminology is being used to document the entire process, meaning
people are going into surgeries and telling doctors precisely what they need;
this trend is expected to continue.
Cosmetic surgery has
been rising in popularity for many years. Now, we live in an age where the
stigma is being removed, and people are talking openly. No one knows how 2022
will pan out, but we can safely say that the trends above will be present.
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